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伴随着改革开放的大潮,广告业应运而生,如雨后春笋,日新月异。 漫步街头,巨幅路牌广告、招贴广告、高悬的气球广告,营造了现代路市的氛围;随手翻开报刊,名目繁多的工业、商业信息,令你目不暇接;打开电视,一幅幅活泼动人、婀娜多姿、声形并茂的画面,充满着强烈的诱惑力。还有那五光十色的霓虹灯广告,穿梭来往的车身广告,新颖别致的新媒体、新工艺、新材料广告……各种广告充塞社会的每一个角落,创造一种挡不住的感觉,形成一种挡不住的诱惑…… 据国家工商行政管理局统计,目前全国广告经营单位已发展到3.1万户,广告经营额已达134亿元,从业人员已达31万人。广告业成为融知识密集、人才密集、技术资集于一体的令人瞩目的第三产业。作为社会主义市场体系中重要组成部分的广告业,正发挥着沟通产销、指导消费、促进流通的作用。人们在期待着广告业迈向更加辉煌的明天。然而,当我们认真地审视一下现今我国广告业的境况时,又不免有点担心和困惑:
Accompanied by the tide of reform and opening up, the advertising industry came into being, springing up, changing rapidly. Stroll the streets, huge billboards, placard ads, hanging balloons advertising, creating a modern city atmosphere; readily open the newspapers, a wide range of industrial and commercial information, so that you dizzying; turn on the television, a piece of lively and moving , Graceful, vivid picture, full of strong allure. There are colorful neon signs, shuttle body advertising, new and unique new media, new technology, new material advertising ... ... all kinds of advertising stuffed every corner of society, creating a kind of unstoppable feeling, forming a Can not stop the temptation ... ... According to the State Administration for Industry and Commerce statistics, the current national advertising business units have grown to 31,000, advertising revenue reached 13.4 billion yuan, employing 310,000 people. The advertising industry has become a remarkable tertiary industry that integrates knowledge-intensive, talent-intensive and technology-based assets. As an important part of the socialist market system, the advertising industry is playing the role of communication, marketing, consumption guidance and circulation. People are looking forward to the advertising industry towards a more brilliant tomorrow. However, when we take a serious look at the current situation of our advertising industry, we can not help but be a bit worried and confused: