2004年度,中国平面广告投放整体升势比上年略有放慢,整体升幅不到20%,为近五年来最低,这一方面是因为各汽车、房产,电器等广告投放大行业受国家宏观经济调控影响放缓广告投放增幅,网络、电信等新兴传媒又进一步瓜分市场所致,另一方面也显示出经过2003年的全国报刊大调整后,中国的平面广告投放已开始进入稳定发展期。 In 2004, the overall upward trend of print ads in China slowed slightly from the previous year, with an overall increase of less than 20%, the lowest level in nearly five years. This is because the large-scale advertising industry such as automobiles, real estate and electrical appliances is influenced by the national macro Economic regulation and control slowed down the growth of advertising, and emerging media such as the Internet and telecommunications further contributed to the market. On the other hand, after the nationwide newspaper and media readjustment in 2003, China’s print ads started to enter a stable period of development.