分散化的社交网络平台、崛起的社群以及智能硬件将会是社交营销的新趋势。我很同意一个观点:有人的地方就有营销。的确如此,社会化营销的核心还是人。当营销在老的社交化平台上失效之后,人们会将目光投到下一个可能爆发的平台上。从论坛、博客再到微博、微信,我们一路走来,见证了一次次大的社交化平台的诞生和爆发。不过,我的观点是,自微博、微信之后,可能再也不会出现一个如此巨无霸的社会化媒体平台了,整个社会 A decentralized social networking platform, a rising community and smart hardware will be the new trend in social marketing. I very much agree with one point: there are people where there is marketing. Indeed, the core of social marketing or people. When marketing lapses on the old social platform, people are turning their attention to the next platform that may explode. From forums and blogs to Weibo and WeChat, we witnessed the birth and eruption of a major social networking platform. However, my point of view is that since the Weibo and WeChat, there may never be another such huge social media platform. The whole society