智能手机上的工具类应用虽然占据着十分重要的地位,但是,用户只有在需要的时候才会使用它们,触发的场景非常有限。媒体化转型的根本在于通过用户感兴趣的内容,加大用户的使用频度,进而提升活跃度和促进商业化。做在线翻译服务的有道词典、做女性月经周期推算的大姨吗应该算是两个较为典型的工具类应用媒体化转型的有效样板。媒体化转型不是“泛泛而转” Although the application of tools on smartphones occupy a very important position, but users only need them when they are used, the scene is very limited trigger. The essence of media transformation lies in increasing the frequency of users’ usage through the content that users are interested in, so as to further enhance the activity and promote the commercialization. Youdao do online translation service dictionary, a woman doing menstrual cycle projection Aunt? Should be regarded as two more typical tool application of effective transformation of the media model. Media transformation is not “general and transfer ”