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众多参与者的协同交互行为涌现为三网融合复杂运营系统的演化规律,将三网融合运营系统中的角色抽象为平台、服务提供商(SP)和用户三类主体,给出了主体的属性和行为规则,并根据计算实验理论设计了NetLogo平台下的三网融合运营系统演化实验。比较双平台和多平台情况下系统的演化过程,分析三网融合系统演化的宏观规律,得出了双平台容易形成双寡头垄断而多平台容易形成龙头企业的结论。研究用户主体和SP主体的协同交互行为,分析三网融合系统演化的微观规律,表明消费者选择平台受社会关系影响最大,SP和业务内容对其影响较小,SP的选择行为主要受消费者的网络外部性影响,但会形成SP集中于某一平台的局面。
The interaction of many participants emerges as the evolution rule of the triple play and complex operation system. Abstracted the roles in the triple play and operation system as platform, service provider (SP) and users, and gives the main attributes And behavioral rules, and according to the computational experimental theory, designs the evolution experiment of the triple play operation system under the NetLogo platform. Comparing the evolution of the system under dual-platform and multi-platform, the macroscopic law of the evolution of triple play system is analyzed. The conclusion is that dual-platform is easy to form duopoly and multi-platform is easy to form a leading enterprise. The interaction between user principal and SP subject is studied, and the microscopic law of the evolution of triple play system is analyzed. It shows that consumer choice platform is the most affected by social relations, and SP and business content have little impact on it. The choice behavior of SP is mainly influenced by consumers Of the network externalities, but will form a SP focused on a platform situation.