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电视以多种形式传播地域传统建筑信息,对推动观众重建地域传统建筑符号意义产生重要影响。电视纪录片多角度解读地域传统建筑,帮助观众建立较为客观、完整的印象;电视节目因主题需要,观众易被引导而形成具有倾向性的印象;影视剧通过剧情与建筑的关联,建筑原始符号意义发生消减或者增强。电视传播对地域传统建筑符号意义重构的价值在于提高文化认同感,推动地域传统建筑的活化利用。
Television disseminates the traditional architectural information of the area in many forms and plays an important role in promoting the reconstruction of the symbolic meaning of traditional architecture in the area by the audience. TV documentary interprets the traditional buildings in the region from many angles and helps the audience to establish a more objective and complete impression; the television programs are apt to be guided to form a tendentious impression due to the theme needs; and the relationship between the story and architecture and the original symbolic meaning of the building Subdued or enhanced. The value of television broadcasting in reconstructing the symbolic significance of the traditional regional architecture lies in raising the cultural identity and promoting the revitalization and utilization of the traditional architecture in the region.