“牛鞭效应”似乎成为供应链运作过程中无法避免的误差,但这种误差却正在严重影响企业的正常运作。在产业供应链上,存在着一种奇怪的现象,供应链专家们称之为“牛鞭效应”。简单来说,这是一种供应链上需求变异放大的特殊现象。举个例子,夏普公司在检查零售商的销售情况时发现,销售量随着时间段的不同而发生相应的波动,追溯到该零售商的订单时发现订单的波动幅度比其销 The bullwhip effect seems to be an unavoidable error in the operation of the supply chain, but this error is seriously affecting the normal operation of the enterprise. In the industry supply chain, there is a strange phenomenon, supply chain experts call “bullwhip effect.” In simple terms, this is a special phenomenon of amplification of demand variability in the supply chain. For example, Sharp, in examining the retailer’s sales, found that the volume of sales fluctuated over time, and traced back to the retailer’s order to find that the order’s volatility was greater than its sales