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从旅游业发展趋势看,养生旅游越来越受到全球游客的青睐。世界养生旅游格局中,中国的特色为中医药养生旅游。作为中医之乡中药之库的四川省地理位置优越、气候条件良好、中医药人才丰富。地方民俗文化、美食、景观资源均可很好的与中医药结合,具有很好的中医药旅游开发的可行性。本文深度挖掘中医药基础理论与旅游的结合点,以攀枝花米易县实体案例为依托,以期为建设享誉国际的四川养生旅游品牌建言献策。
From the tourism development trend, health tourism is more and more favored by global tourists. In the pattern of world health tourism, China has the characteristics of health tourism of traditional Chinese medicine. Sichuan Province, a reservoir of traditional Chinese medicine as a home of traditional Chinese medicine, enjoys a favorable geographical location and good climatic conditions with abundant TCM personnel. Local folk culture, food, landscape resources can be well combined with traditional Chinese medicine, with good Chinese medicine tourism development feasibility. This paper digs the combination point of basic theory and tourism of TCM deeply, relies on the entity case of Mianyi County in Panzhihua, with a view to building a world-renowned brand of health tourism in Sichuan.