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随着电信市场竞争的日益激烈,营业厅作为企业与客户沟通的重要桥梁、企业宣传形象的重要窗口,在打造品牌和产品形象、提升客户感知、争取竞争优势等方面的作用越来越明显。在新的市场环境下,中国联通河北衡水市分公司中华大街营业厅及时重塑新的服务营销理念,以为客户创造价值为核心,使营销本身变成针对性的推荐和价值服务。通过重新建立营业厅分区布局陈列及作业流程、考核与激励、培训、文化建设四个方面新的流程管理体系,并实施将服务营销贯穿到整个销售的售前、售中、售后工作等举措,全面推行服务营销一体化工作,助推了各项业务的发展。
With the increasingly fierce competition in the telecom market, the business hall plays an increasingly important role as an important bridge for business communication with customers and an important window for corporate image promotion. It plays an increasingly significant role in building brand and product image, enhancing customer perception and gaining competitive advantages. In the new market environment, China Unicom Hebei Hengshui City Branch Office of China Avenue in time to reshape the new service marketing idea, in order to create value for customers as the core, the marketing itself into a targeted recommendation and value services. Through the re-establishment of business district layout and layout of the partition and operation processes, assessment and incentives, training, cultural construction of the four aspects of the new process management system, and the implementation of service marketing throughout the sale of the pre-sale, sale, sale and other initiatives, The full implementation of the integration of service marketing has boosted the development of various businesses.