近两年来,本人应企业之邀,为企业策划,在“创意”方面作了一些尝试。现就企业形象广告语言选取数例,既系补白,亦与同行磋商,更为抛砖引玉,求取同行创意精品。拙文仅就“语言”产生背景作些说明,以使读者理解,而对其中意蕴、使用手法、具备特点等,概不叙述,任由读者体会批评。 In the past two years, I have been invited by enterprises to plan for enterprises and made some attempts in “creativity”. Now we have selected a few examples of corporate image advertising language, which is not only a filler but also a consultation with peers. Qi Wen only gives some explanations on the background of “language” so that readers can understand it, but he does not describe the implication, use techniques, and characteristics of the language, allowing the reader to experience criticism.