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中国加入世界贸易组织后,随着外国出版公司的渗透和加入,出版业进入了品牌竞争的时代。中国出版业面对外国出版业的挑战,与狼共舞在所难免。而自2005年以来,伴随着中国传媒业准入限制的逐步开放,出版市场面临的国际竞争压力已越来越大,各出版企业面临着生存与发展的严峻考验,要长期生存、发展下去,就必须从长远的、战略的眼光来培育、发展自己的品牌,实施品牌战略,全面提高自身的可持续发展能力。
After China joined the World Trade Organization, with the infiltration and joining of foreign publishing companies, the publishing industry entered an era of brand competition. China’s publishing industry in the face of the challenges of foreign publishing industry, dancing with the wolf is inevitable. Since 2005, with the gradual opening up of restrictions on the access to the mass media in China, the pressure of international competition in the publishing market has become increasingly greater. All publishing companies are faced with the severe test of survival and development and long-term survival and development are required. We must cultivate and develop our own brand from a long-term and strategic perspective, implement our brand strategy and comprehensively improve our own sustainable development capability.