我与中央电视台广告部的合作是不能仅用“合作愉快”来形容的。有人形容蒙牛的发展为“蒙牛狂奔”,我说,蒙牛狂奔靠的是央视助力,央视的广告和宣传对我们,就像是种庄稼时泥土中的化肥,肥足,收成才丰厚。1999年,我们开始在央视投广告,投入只有 My cooperation with the CCTV Advertising Department can not be described as “pleasant cooperation.” Some people describe the development of Mengniu as “Mengniu bolted,” and I said that Mengniu Mading rely on CCTV to help. CCTV’s advertising and publicity to us is like planting crops when the fertilizers in the soil are enough to make a huge profit. In 1999, we began to vote in CCTV, invested only