“平面设计”这一称谓重在从“平面媒体”进行阐释和界定，重视的是“物”。从视觉传达这一角度观照设计，它表达了对人的终极关怀，而这恰恰就是设计的本质所在。对视觉规律的研究，是人体工学的重要内容，也是诸类设计的重要依据。“人”本身的多层次性及设计规律的复杂性决 The title of “graphic design” focuses on the interpretation and definition of “print media”, with emphasis on “things.” From the perspective of visual communication design, it expresses the ultimate concern for people, and this is precisely the essence of design. The study of the laws of vision is an important part of ergonomics and an important basis for all kinds of designs. The “human” itself is multi-layered and the complexity of the design rules