人们习惯于将以互联网为代表的营销方式形容为高科技,而把以面对面销售为手段的直销模式形容为高接触。自从上世纪末互联网越来越多地涉入到营销的各个领域,关于高科技和高接触是融合还是对立,是互助还是冲突,一直是人们热议的话题。 People are accustomed to describing Internet as the representative of high-tech marketing, while the face-to-face sales as a means of direct sales model described as high touch. Since the end of the last century, the Internet has been increasingly involved in all fields of marketing. Whether high-tech and high-touch are converging or opposites, mutual assistance or conflict has always been a hot topic for discussion.