区域市场为什么要做品牌?怎么做? 尽管许多企业习惯于“先有产品再有市场,先做销售再做品牌”的营销思维,但事实上,实现从做销量到做品牌转变,对绝大多数企业来说是相当困难的。尤其是对于以销量论英雄的区域市场来说,就更加困难。做销量与做品牌的区别做销量简言之就是企业以销售为目的,通过简单的营销组合来提升产品销量的营销模式。其工作的出发点是现有产品和企业的即期利益;相反,做品牌则是企业以发展、维护自己与消费者之间长期的、相互信赖的关系为目的,通过多种营销因素组合进行有形产品和无形印象(影响)互动推广的营销 Why the regional market to do the brand? How to do? Although many companies are accustomed to “first product and then the market, first do sales and then make the brand ” marketing thinking, but in fact, from sales to make the brand change, Most businesses are quite difficult. Especially for the hero of the sales volume of the regional market, it is even more difficult. The difference between doing sales and doing the brand sales in simple terms is the sales of enterprises for the purpose, through a simple marketing mix to improve product sales marketing model. The starting point of their work is the immediate interests of existing products and enterprises; on the contrary, the brand is the enterprise to develop and maintain their long-term relationship with consumers for the purpose of mutual trust through a combination of a variety of marketing factors tangible Marketing of products and intangible impressions (influence) interactive promotion