柯兹纳(Kirzner)是奥地利学派继米塞斯(Mises)和哈耶克(Hayek)之后的杰出代表人物,他的竞争和企业家精神理论基于不完全知识假设和行动的人假设,发展出独到的企业家“警觉”概念,深化了市场过程的理解。这一分析框架对质量和产品差异竞争、广告、垄断、利润、中央计划经济之不可能性给予新的解释,并得出企业家精神得以发挥的条件。 Kirzner, the Austrian school of excellence behind Mises and Hayek, developed his theory of competition and entrepreneurship based on the hypotheses of incomplete knowledge assumptions and actions Unique entrepreneur “alert ” concept, deepen the understanding of the market process. This analytical framework gives new explanations of the impossibility of quality and product differentiation competition, advertising, monopolies, profits, and centrally planned economy and concludes the conditions under which entrepreneurial spirit can be demonstrated.