如今虽然沟通信息的途径越来越方便与快捷,但以通信为主的联系方式依旧是广播联系受众的重要途径之一。其中“有奖收听”通联工作在节目中的具体体现是鼓励听众主动参与节目,增强收听效果的主要手段。在这种情况下,对“有奖收听”类广播节目的现状、存在的问题及其发展策略进行讨论就显得颇有意义。为此,笔者以2000年7、8月(以下简称2000年)、2001年7、8月(以下简称2001年)、2002年7、8月(以下简称2002年)中 Nowadays, although the ways to communicate information are more and more convenient and fast, the communication-based contact method is still one of the important ways to contact the audience through radio. Among them, the concrete manifestation of “prize-listening” work of IPTV in the programs is the main means of encouraging listeners to actively participate in programs and enhance the listening effect. Under such circumstances, it is quite meaningful to discuss the status quo, existing problems and development strategies of the radio programs “prize-listening”. To this end, the author in July and August 2000 (hereinafter referred to as 2000), July and August 2001 (hereinafter referred to as 2001), July and August 2002 (hereinafter referred to as 2002)