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《CIS策划与设计》课程综合性实践教学是广告学专业教学中不可分割的有机组成部分,它是对学生理论和知识运用能力、分析和解决问题能力、实际操作能力、科学研究能力等综合能力的训练过程。多年来,我们依照课程本身的特点,积极开展综合性实践教学模式的探索和实践,不断完善教学过程,取得了积极成效。
The comprehensive practice teaching of “CIS planning and design” course is an integral part of the teaching of advertising major. It is a comprehensive ability to apply students’ theory and knowledge, analyze and solve problems, practical ability and scientific research ability The training process. Over the years, in accordance with the characteristics of the course itself, we actively carry out the exploration and practice of integrated practice teaching mode, and constantly improve the teaching process, and achieved positive results.