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产品价格逆市拉高30%以上——在价格战的炮火中,皇明用什么支持这次强行起飞? 产品升级引发品牌瓶颈2003年1月,太阳能热水器的领导品牌皇明,将占其销量70%的1.2米、1.3米、1.5米等小规格太阳能热水器淘汰出局,推出1.8米真空管的“冬冠180”大规格产品,使本来已是高价位的价格向上大幅拉升。2004年2月,皇明再次发力,将行业视为高规格的“160”产品淡出市场,大力推出“冬冠210”系列产品。
Product prices jumped more than 30% of the adverse market - in the price war of artillery, Emperor Ming what to support the forced take-off? Product upgrades lead to bottlenecks in January 2003, the leading brand of solar water heaters Wong Ming, will account for its sales 70% of 1.2 meters, 1.3 meters, 1.5 meters and other small solar water heaters eliminated, the introduction of 1.8 meters vacuum tube “Winter Crown 180 ” large-format products, so that already high prices up substantially. February 2004, Wong Ming force once again, the industry as a high standard “160 ” products out of the market, vigorously launched “winter crown 210 ” series of products.