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通过对产品的外包装形态、色彩和材质向消费者传达某种情感意识,这就是产品包装设计。产品包装设计研究的重要课题是怎样使产品包装设计达到良好的信息传递功能和新颖独特的视觉传达效果。本文着重阐述产品包装设计的视觉形式美的一些原则,使消费者在物质上和心理上都达到满足感,以便提高产品的市场及社会价值。
Through the packaging of the product shape, color and texture to convey a sense of emotion to consumers, this is the product packaging design. An important issue of product packaging design and research is how to make the product packaging design achieve good information transfer function and novel and unique visual communication effect. This article focuses on some of the principles of the visual beauty of product packaging design, enabling consumers to meet both material and psychological satisfaction in order to improve the market and social value of the product.