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文化是一个民族的灵魂,我国历史悠久,源远流长,文化非常丰富。特有的传统节日更是传统文化、民族共性的集中体现,是极其重要的传统文化传承载体。传统节日在海峡两岸民众心中影响深远,大多数台湾民众无论是属于哪个党派,皆不能脱离民族传统节日,并遵守相关约定的习俗,进行庆祝或纪念活动。在对台宣传中,巧妙利用这些重大传统节日的宣传,加强前期策划,提升宣传技巧,可以起到很好的对台文化传播效果。
Culture is the soul of a nation. Our country has a long history, a long history and rich culture. The unique traditional festival is the concentrated expression of traditional culture and national commonality, which is an extremely important carrier of traditional culture. Traditional festivals have a far-reaching impact on the hearts of the people on both sides of the Taiwan Strait. Most Taiwanese people, no matter which party they belong to, can not be separated from the traditional national holidays and observe the conventions for celebration or commemorative activities. In propaganda on Taiwan, clever use of the propaganda of these major traditional festivals, strengthening of preliminary planning and promotion of propaganda skills can play a very good effect on the dissemination of Taiwan’s culture.