战略营销意味着刺激销售,供应链变革代表着激励生产。一个社会经济的繁荣衰退,皆源于企业家对新事物的冒险:寻找新产品,以新的技术生产产品,以新的方式分销产品,开辟新的市场。相反,过度迎合消费需求而创造的产品将导致市场的过剩投入、生产结构扭曲,进而导致市场萎缩、经济进入萧条。本文是该系列主题的开篇,以供应链可以提供的最基本、最简单、最直接的产品制造信息作为基础、首要内容来展开讨论。 Strategic marketing means stimulating sales, and supply chain changes represent incentives for production. A socio-economic boom and recession has its roots in entrepreneurial ventures for new things: finding new products, producing products with new technologies, distributing products in new ways, and opening up new markets. On the contrary, products created to over-cater to consumer demand will lead to excess market inputs and distorting the production structure, leading to the shrinking of the market and the downturn of the economy. This article is the opening of this series of topics, with the supply chain can provide the most basic, most simple and most direct product manufacturing information as a basis, the first content to discuss.