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代理:Y&R/墨西哥客户:拯救儿童公益广告评析:本月最受好评的一组广告,来自墨西哥。三幅图每一幅都是一组恶性循环。广告通过画面彰显出人性怪圈,旨在点明主题——受虐待的儿童70%长大后都会变成虐待儿童的人。过程令人深思,后果触目惊心!代理:Lola/西班牙客户:FYNE语言学校评析:没有什么比能说一口流利的外语更让人羡慕的吧!看来这种诱惑不只中国才有,全世界都通用这个法则。代理:Grey/秘鲁客户:Lenor衣物柔软清洁剂评析:可以让野生动物的皮毛瞬间变成毛绒玩具,如此夸张的描绘,让第一次使用柔软清洁剂的顾客一下子对产品的功效有了信心。
Agent: Y & R / Mexico Client: Save the Children Public Service Ad Comment: This month’s most acclaimed group of ads from Mexico. Each of the three images is a vicious circle. Through the picture, the advertisement reveals a humanity cycle, which aims to clarify the theme - 70% of abused children become abused children after they grow up. Acting: Lola / Spain Client: FYNE Language School Comment: There is nothing more enviable than speaking a fluent language! It seems that this temptation is not only for China, but for the rest of the world This rule. Agent: Gray / Peru Client: Lenor Clothing Soft Cleaner Comment: Wild fur can instantly become a plush toy, such an exaggerated description of the first use of soft detergent, the customer’s immediate effect on the product with confidence.