说社会财富增加,并不排除中国地区和城乡间显见的不均衡,但消费社会的关键因子即客观文化的自在性、媒体广告的符码力量,显然能够逾越这种差别,已在中国社会普遍存在。这意味,在中国,人们都为物品的符号价值所左右,都在消费中界定自己的身份,都同为波德利亚式的消费者。 To say that the increase of social wealth does not rule out the obvious imbalance in China and between urban and rural areas, but the key factor in the consumer society is the ease of objective culture and the strength of the symbol of media advertising. It is clear that this difference can be overcome in Chinese society exist. This means that in China, people are all influenced by the symbolic value of goods and define their own identities in consumption, all of which are the same as the Baudrillard consumers.