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通过问卷调查、访谈、数理统计等方法对鲁西南地区普通高校学生体育健身消费观念、水平、动机及制约因素进行了调查研究。结果表明:鲁西南地区普通高校学生的体育健身消费观念较强,但消费水平还不高,主要制约因素为经济来源少等,针对普通高校学生体育健身消费的现状从个人、家庭、学校、政府4个方面提出了合理化的建议,以促进大学生体育健身消费的健康发展。
Through surveys, interviews, mathematical statistics and other methods, this paper investigates the concept, level, motivation and restriction factors of physical fitness consumption of college students in Southwest Shandong Province. The results show that ordinary college students in Southwest Shandong Province have a strong idea of physical fitness consumption, but their consumption level is not high. The main constraints are the lack of economic resources. According to the current situation of physical fitness consumption of ordinary college students, personal, family, school, government Four aspects put forward the reasonable suggestions to promote the healthy development of physical fitness consumption of college students.