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加强区域品牌建设能够很好地推进一个地区的经济发展以及当地中小型企业的发展,同时也是提高当地经济竞争力的一项重要措施。然而,目前我国地区关于品牌培养和建设的观念仍比较落后,对当地的独特资源和品牌培养缺乏有效的产权保护意识,同时缺乏与一些相关企业合作的观念,导致区域品牌缺乏一定的影响力,对当地的经济不能起到一定的促进作用。目前,随着品牌意识的转变,区域品牌对地区经济的发展起着越来越重要的作用,越来越多地区开始重视地区品牌的价值,开始提出依靠发展区域品牌带动区域经济发展的思路。本文就关于区域品牌的内涵和构成要素出发,分析品牌建设对区域经济的发展的重大优势作用进行分析。
Strengthening regional brand building can well promote the economic development of a region and the development of local small and medium-sized enterprises, and is also an important measure to enhance the competitiveness of the local economy. However, at present, the concept of brand cultivation and construction in our country is still relatively backward, lack of effective awareness of property rights protection for local unique resources and brand cultivation, and lack of the concept of cooperation with some related enterprises, leading to the lack of certain influence of regional brands, The local economy can not play a catalytic role. At present, with the change of brand awareness, regional brands play an increasingly important role in the development of regional economy. More and more regions begin to attach importance to the value of regional brands and begin to put forward the idea of relying on the development of regional brands to promote regional economic development. Based on the connotation and elements of regional brands, this article analyzes the major advantages of brand building on the development of regional economy.