随着数字内容消费这一根本性的转变,亚洲消费者在线数量不仅越来越多,带来的连接也越来越多,同时许多向亚洲消费者提供的移动互联网服务也日益成熟。Ovum研究表明,在新兴市场,移动内容和应用程序已获得重大进展,特别是在移动互联网服务更为前沿、成熟的亚太地区,如日本、韩国和中国等领先的新兴市场,在移动宽带接入和数字内容方面的进步更是如此;人口密集市场如印度和东南亚地区则相对落 As the fundamental shift in the consumption of digital content, Asian consumers are not only online more and more connected, but also many of the mobile Internet services provided to consumers in Asia are becoming more sophisticated. Ovum research shows that in emerging markets, significant progress has been made in mobile content and applications, particularly in the leading emerging and mature markets of Asia Pacific such as Japan, South Korea and China, where mobile Internet services are more advanced and mobile broadband access Especially for digital content; in densely populated markets such as India and Southeast Asia