西方老广告画是19世纪末出现的兼具艺术性和商业性的广告画形式,是在画家主导下完成的具有个性绘画风格的作品。代表画家谢雷特创作了大量的老广告画作品,作品形神兼备、独树一帜。文章分析了谢雷特的艺术风格,从选题来源丰富、表现手法个性、形式感活跃、视觉语言丰富等几个方面研究老广告画的艺术风格,对于研究广告画作品的艺术风格具有重要学术价值。 Old Western advertising is the late 19th century appeared both artistic and commercial forms of advertising, is under the auspices of the artist to complete the style of painting with individual works. On behalf of the painter Xie Leite created a large number of old advertising works, both shape and shape, unique. The article analyzes the art style of Cherett, studies the art style of the old ad painting from several aspects such as the source of the topic, the individuality of the expression technique, the active form and the richness of the visual language. It is of great academic significance for the study of the artistic style of the advertisement works value.