中国素以“文明古国、礼仪之邦”著称于世。但要说“礼”是什么,可就是仁智互见,莫衷一是了。相对于学者们繁锁的考究,“礼”对于务实的温州人来说,就简单多了,礼就是关系,送礼就是拉关系。这不,2010年春节来到了,你看那温州人拎着大包揣着小卡在街上奔走,晃荡着去上级领导家,晃荡着去有业务来往的客户家,还要晃荡着去“熟人社会”这张网里所需要的种种人脉关系网的家,网“织”得有多大,所送的 China is known as “civilized ancient country, etiquette state ” is known to the world. But to say “ritual ” what is, but it is benevolent and see each other, incomprehensible. Relative to the sophistication of scholars cumbersome, “ceremony ” for the pragmatic Wenzhou, it is much simpler, the ceremony is the relationship, the gift is the pull relationship. This is not the Spring Festival in 2010 came, you see that Wenzhou carrying a large bag carrying small cards running in the street, sloshing to the higher leaders, sloshing to have business clients from home and business, but also sloshing to “Acquaintance society ” This network needs a variety of connections network home, network “weaving ” how much have been sent