消费者认知对其价格搜寻行为有重要影响。本文利用问卷调查与线性结构关连模式,分析消费者心理统计和人口统计变量对价格搜寻行为的影响,并探讨人口特征对于价格搜寻行为的影响,提出企业应对策略。 Consumer perception has a significant impact on its price search behavior. This paper analyzes the influence of consumer psychology statistic and demographic variables on price search behavior by using the questionnaire and linear structure related model, and discusses the influence of population characteristics on price search behavior and puts forward the coping strategies.