在 RI 所推广的“Toward MarketingKnowledge”策略中,把“市场研究成果上升为营销策略”是其中非常重要的目标之一。作为市场研究从业人员,从专业的角度而言,其最高成就或许就是,能依据市场研究成果帮助客户制定出合适的营销策略。这篇文章的目的,并非要解决如何将市场研究成果上升为营销策略,而是想通过回顾前段时间新做过的一系列项目,作为一个“个案”,让大家了解一下,市场研究成果是可以上升为营销 Among the “Toward MarketingKnowledge” strategies promoted by RI, one of the most important goals of “increasing market research results to marketing strategies” is one of them. As a market research practitioners, from a professional point of view, its highest achievement may be, based on market research to help customers develop a suitable marketing strategy. The purpose of this article is not to solve the problem of how to elevate market research into marketing strategy. Instead, we want to look at a series of new projects we have done some time ago as a “case study” to let people know that market research results can be Up for marketing