80年代以来 ,随着市场经济的勃兴 ,书坛学界形成一股商业文化研究热 ,然欣喜之余 ,犹感不足的是 ,对于经营管理谋略 ,人们往往热衷于寻觅国外的经验 ,而疏于采撷中国传统文化中的经商智慧 ,也正因如此 ,更见得少数长期耕耘于这个领域的学者学术眼光之深邃了 ,陈学文研究员即是 Since the 1980s, with the booming of the market economy, the business community has formed a hot business culture study. However, there is still a lack of joy in the field of business writing. For management strategies, people are often keen on seeking foreign experience and neglecting It is precisely for this reason that the business wisdom collected in Chinese traditional culture is even more evident in the academic vision of a small number of scholars who have long cultivated in this field.