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当代全运会吉祥物设计随着时代的发展,越来越受到各界的广泛关注。吉祥物的设计形式也越来越个性化。中国特色、地域风格、民族个性等,将全运会精神以拟人化特点演绎出来。吉祥物凭借积极健康、活泼生动的卡通造型得到国人的认可与喜爱,甚至成为世界认识中国的窗口,是全球化文化传播的新方式。在2017年第十三届全运会来临之际,本文将对全运会吉祥物的设计进行理论与实践相结合的研究,以实际设计制作经历分析吉祥物设计原则,并从艺术设计角度探索吉祥物发展前景,为未来的全运会吉祥物设计提供一个全新的参考角度。
With the development of the times, mascot design of contemporary National Games has drawn more and more attention from all walks of life. Mascot design is also more and more personalized. Chinese characteristics, geographical style, national personality, etc., the spirit of the National Games will be personalized interpretation of the features. Mascot with positive health, vivid cartoon style people get recognition and love, and even become the world’s window of understanding of China is a new way of global cultural transmission. In 2017 the thirteenth National Games approaching, this article will be the mascot of the National Games design theory and practice of a combination of practical design and production experience to analyze the mascot design principles, and from the perspective of art and design Mascot development prospects for the future of the National Games mascot design provides a new reference point of view.