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2012年,低迷似乎是家电市场的代名词。无论是厂家还是商家都开始将目光投向县级市场,希望广袤的县级市场能为企业带来增长。然而,习惯了大城市的阳春白雪,到了县城市场,厂商想要的业绩真的就能手到擒来的吗?显然,看着遍地是商机的县级市场,真的想做好并没有想象中那么简单。全国两三千个县级市场,不同地域,不同习俗,不同经济水平,这些复杂性不是一个政策,一个产品,一场会议,一个经验就能够解决的。这也是有些品牌年年在喊市场下沉,年年沉下不去的真正原因。
In 2012, the downturn seems to be synonymous with the home appliance market. Whether manufacturers or businesses have begun to look to the county-level market, I hope the vast county-level market for business growth. However, accustomed to the big city of the spring snow, to the county market, manufacturers really want the performance really hand to it? Obviously, looking at the county-level market is everywhere, really want to do is not as simple as imagined. Two to three thousand county-level markets in the country, different regions, different customs, and different economic levels are not a single policy, a product, a meeting, or an experience. This is also the real reason why some brands are sinking in the market year after year and not going down year after year.