进入新世纪以来,信息化技术呈现迅猛发展势头,网络舆论日益掌握了举足轻重的话语权,传统媒体与网络媒体“两个舆论场”并驾齐驱的格局已经形成。上海建设交通系统大力推动各行业、各单位积极应用网络新载体,突出社会主义核心价值导向,加强干部职工队伍思想建设,努力提升思想政治工作的针对性和有效性,走出了一条利用网络新载体开展思想政治工作的新路子,取得了新经验。把握“五个新”找准新定位。明确政务微博 Since entering the new century, the rapid development of information technology presents a momentum of growing public opinion on the Internet has taken the pivotal discourse, traditional media and online media “two media ” pattern has been formed. Shanghai built a transportation system to vigorously promote various industries. All units actively applied new carriers of the Internet, highlighted the core values ​​of socialism, strengthened the ideological and political work of cadres and staff, and worked hard to promote the relevance and effectiveness of ideological and political work. New ways of carrying out ideological and political work have gained new experience. Grasp “five new ” identify new positioning. Clear government microblogging