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众所周知,企业与企业之间的竞争,在很大程度上表现为市场之间的竞争。本文从广告策略的本身属性出发,研究其对企业品牌影响力的作用机制,运用管理科学研究方法中的整数规划模型,探讨如何科学合理地运用广告策略,提高企业知名度,进而提高品牌美誉度,提升品牌影响力。通过实例,对广告媒体策略问题建立最优化模型,并利用Win QSB2.0软件进行模拟仿真计算,以说明该模型的可靠性、科学性和实用性,本文的研究为企业品牌影响力的提升及其广告媒体最优策略问题的有效解决提供了一种新的科学计算方法,具有较高的理论与应用价值。
As we all know, the competition between enterprises and enterprises is largely manifested in the competition among the markets. This paper, based on its own attributes of advertising strategy, studies its mechanism of influence on corporate brand. By using integer programming model in management science research methods, this article discusses how to use advertising strategy scientifically and reasonably to improve corporate reputation and brand reputation, Enhance brand influence. Through the example, the optimization model of advertising media strategy is established, and the simulation calculation is carried out by using Win QSB2.0 software to illustrate the reliability, scientificness and practicability of the model. The research in this paper is to enhance the brand influence and The effective solution to its optimal advertising media strategy provides a new method of scientific computing with high theoretical and practical value.