主题公园越来越受到旅游业的重视,一时间我国各种大小主题公园如遍地开花一般占据了人们视线。可据调查,每年只有百分之十左右的主题公园处在盈利状态,绝大部分的主题公园亏损,生命周期较短。作为主题公园的核心体验点,游乐项目的游客体验质量关系到主题公园的生死存亡,故笔者以芜湖方特为例,通过对游客体验满意度的调查,对方特游客的体验质量进行总体的评价,以期对主题公园经营者有所帮助。 Theme parks are more and more valued by the tourism industry. For a time, various size theme parks in our country occupy people’s eyes. According to the survey, only about 10% of theme parks are in profitability each year, with the vast majority of theme parks losing money and short life cycles. As the core experience point of the theme park, the quality of tourists ’experience of the amusement project is related to the life and death of the theme park. Therefore, the author takes Wuhu Fangte as an example to conduct an overall evaluation of the experience quality of the special tourists through the investigation of tourists’ experience satisfaction, In the hope of helping theme park operators.