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社会环境和新闻实践的变化,使“新闻客观性”再次受到冲击。受众开始近距离接近媒介,信息在不断地互动和交流中形成,记者无法再置身事外,“对话新闻”理念在这样的背景下兴起。对话新闻在符合受众新需求的同时,是否具有普遍适用意义,被人们屡次质疑的客观性是否会被“对话”彻底取代?本文试图从实际新闻操作的角度出发,论证“对话”不一定就要与“客观”相对立,专业媒体往往可以择优而用,内容上客观,形式上对话,从而在新的媒介环境下找寻更合适的角色定位,树立自身品牌形象。
Changes in the social environment and in the practice of journalism have once again affected the “objectivity of news”. The audience began to approach the media close to each other, the information is constantly interacting and communication formed, the reporter can no longer stay out of affairs, “Dialogue News ” philosophy in this context of rise. Whether the dialogue news meets the new needs of the audience, meanwhile, whether it has universal meaning and whether the objectivity that people repeatedly question will be completely replaced by the dialogue? This article attempts to demonstrate “dialogue ” from the angle of actual news operation, It is not necessarily the opposite of “objective ”. The professional media can often choose the best and the best, use objective and formal dialogue in content, so as to find a more suitable role orientation and establish its own brand image in the new media environment.