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辽宁省位于我国东北部,是中华民族和中华文明的重要发源地之一。长久以来,辽宁丰富多彩的传统文化为辽宁的社会经济发展以及人文教育发展产生了巨大的推动作用。本文以辽宁传统文化元素为研究对象,首先阐述了辽宁传统文化元素在旅游纪念品开发中的应用现状,然后再以市场为导向,研究了这些传统文化元素在旅游纪念品开发中的具体应用。
Located in the northeast of our country, Liaoning Province is one of the important birthplaces of the Chinese nation and Chinese civilization. For a long time, Liaoning’s rich and colorful traditional culture has played a huge role in promoting social and economic development and humanistic education in Liaoning Province. Based on the traditional cultural elements of Liaoning Province, this article first elaborates the current situation of Liaoning traditional cultural elements in the development of tourist souvenirs, and then uses the market as a guide to study the specific application of these traditional cultural elements in the development of tourist souvenirs.