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企业形象是企业实际运作过程中体现出来的特征和精神面貌的总和在社会公众心目中留下的印象、获得的评价,它是企业在与社会、社会公众、其它企业进行物质、能量和信息交换时形成的,体现着企业的声望、荣誉,反映着社会公众和企业员工对企业的承认程度,是主客观相结合的产物。在
Corporate image is the sum of the features and mental outlooks embodied in the actual operation of the enterprise. The impression left by the public in the mind of the public and the evaluation obtained are the material, energy and information exchange between the enterprise and the society, the public and other enterprises When formed, reflects the company’s reputation, honor, reflecting the public and business employees to the degree of recognition of enterprises, is a combination of subjective and objective product. in