温泉旅游开发与温泉酒店产品设计研究——以腾冲热海为例

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在旅游业从观光型向体验型转型的大背景下,温泉旅游和酒店产品互相影响,本文着重侧重于酒店依托温泉旅游进行开发打造酒店文化,塑造酒店品牌,拓宽影响力辐射;温泉旅游通过酒店的建设,提高旅游承载量,增加旅游特色,形成多样的旅游形式,通过以腾冲县热海景区的温泉旅游产品和酒店产品为研究对象,通过实地调查和访谈,分析二者联系,总结在温泉旅游和酒店在发展中的优势和目前存在的一些环境问题,经济问题,并对解决对策进行探讨。 In tourism tourism from tourism to experiential transformation of the context, the hot spring tourism and hotel products affect each other, this article focuses on the development of hotels rely on hot spring tourism to create a hotel culture, shaping the hotel brand, broaden the influence of radiation; hot spring tourism through the hotel Through increasing the carrying capacity of tourism, increasing the tourism characteristics and forming a variety of tourism forms, through the hot springs tourism products and hotel products in Hothai Scenic Area of ​​Tengchong County as the research object, through the field investigation and interview, Tourism and hotels in the development of the advantages and the current existence of some environmental problems, economic problems, and solutions to the problem discussed.
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