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大型购物中心作为一种新型的零售业态,目前在中国各大城市尤其是上海迅速发展,近20多年间大型购物中心呈现百花齐放的局面。本文旨在选取上海目前建成的购物中心,分析其建筑特点、区域分布、业态布局等特征,总结未来的发展趋势,同时倡导体验式购物中心模式。一、问题提出在我国,大型购物中心的发展始于20世纪80年代,上海作为典型代表之一,无论在规模还是数量上,都位于全国前列。因
As a new type of retail business, large-scale shopping mall is developing rapidly in major cities in China and Shanghai in particular. In the past 20 years, large-scale shopping centers have been flourishing. The purpose of this paper is to select the shopping centers built in Shanghai, analyze the features of the buildings, the regional distribution and the layout of the industries, summarize the future development trends and advocate the experiential shopping center model. First, the problem raised In our country, the development of large shopping malls began in the 1980s, Shanghai as one of the typical representatives, both in size and quantity, are located in the forefront of the country. because