非物质文化遗产旅游是文化旅游的重要组成部分,应该得到合理开发。扬州是著名的历史文化名城,文化遗产旅游资源丰富,文化旅游市场广阔。扬州非物质文化遗产的旅游开发,有利于扬州非物质文化遗产的保护和价值的挖掘,也能促进扬州旅游业跨越式发展。本文深入分析扬州市非物质文化遗产旅游开发的必要性、可行性及开发中存在的问题,进而提出相应的保护性开发对策,对推动扬州文化遗产旅游的可持续发展具有现实意义。 Intangible Cultural Heritage Tourism is an important part of cultural tourism and should be rationally exploited. Yangzhou is a famous historical and cultural city, cultural heritage rich in tourism resources, cultural tourism market is vast. Yangzhou intangible cultural heritage tourism development, is conducive to the protection of Yangzhou intangible cultural heritage and value of mining, but also can promote the tourism industry in Yangzhou leaps and bounds. This paper analyzes in depth the necessity, feasibility and problems in the development of intangible cultural heritage tourism in Yangzhou, and then puts forward the corresponding countermeasures for its protective development, which is of practical significance to promote the sustainable development of Yangzhou cultural heritage tourism.