品牌是市场经济的产物 ,品牌竞争实际上是名牌竞争。公交名牌既是公交企业运输产品的特色 ,又是企业素质、企业文化、企业形象的标志 ,还是提高企业核心竞争力的手段。公交企业实施品牌战略必须建立全员服务理念 ,必须以用户需求为导向 ,必须坚持以人为本 ,在提高人的素质上下功夫。 Brand is the product of market economy, brand competition is actually brand competition. Bus brand name is not only the characteristics of public transport enterprises transport products, but also the quality of the enterprise, corporate culture, corporate image of the logo, or to enhance the core competitiveness of enterprises means. Bus companies to implement brand strategy must establish a full service concept must be based on user needs, we must adhere to people-oriented, in improving the quality of people to work hard.