跟踪品牌意识态度和使用情况跟踪满意度或不满意度跟踪企业形象口牌竞争是企业竞争的关键。品牌所面对的消费者市场处于千变万化之中,要使品牌营销获得长期成功,必须监测消费者的动向,进行跟踪研究,并不断完善营销策略。销售量和市场占有率是衡量品牌总体绩效的关键指标。但是,除此之外,企业往往还需要有关消费者对品牌的态度 Tracking Brand Awareness and Use Situation Tracking Satisfaction or Dissatisfaction Tracking Corporate Image Slogan competition is the key to business competition. The brand-facing consumer market is in ever-changing conditions. To make brand marketing successful in the long term, it is necessary to monitor consumer trends, conduct follow-up research, and constantly improve marketing strategies. Sales volume and market share are key indicators for measuring the overall performance of the brand. However, in addition, companies often need attitudes about consumers