Based on field survey, the thesis analyzes the key factors affecting development of rural tourism systematically, taking Chengdu as an example. These factors include regional e-conomic development level & leisure tradition, tourist market & traffic, tourist resource, spatial agglomeration and competition of rural tourism, and decision-making behavior. Among them, regional economic development level & leisure tradition and tourist market & traffic are prerequisites for the development of rural tourism which have an impact on tourist’ s consumption level, consumption custom, operator’s investment ability, tourist destination distribution and scale; Tourist resource, spatial agglomeration and competition of rural tourism are restrictive conditions affecting character and distribution of rural tourism; Government’s decision-making behavior is of importance for expansion of scale and popularity of regional rural tourism, meanwhile, operators’ decision-making behavior includes investment scale and operational Based on field survey, the themit factors development of rural tourism systematically, taking Chengdu as an example. These factors include regional e-conomic development level & leisure tradition, tourist market & traffic, tourist resource, spatial agglomeration and competition of rural tourism, and decision-making behavior. Among them, regional economic development level & leisure tradition and tourist market & traffic are prerequisites for the development of rural tourism which have an impact on tourist ’s consumption level, consumption custom, operator’s investment ability, tourist destination distribution and scale; Tourist resource, spatial agglomeration and competition of rural tourism are restrictive conditions affecting character and distribution of rural tourism; Government’s decision-making behavior is of importance for expansion of scale and popularity of regional rural tourism, meanwhile, operators’ decision-making behavior includes investment sca le and operational