在日益动荡多变的市场条件下,品牌已经成为赢得顾客忠诚和企业求得长期生存与发展的关键。从当前国际背景来看,美国经济的衰退和全球高新技术市场增长的滞缓,给寻求跨地域发展的企业投下了重重的阴影,以往成功的经验已经不足以借鉴,必须通过重新评价和创造新的品牌竞争力才能开 In the increasingly volatile market conditions, the brand has become the key to win customer loyalty and business for long-term survival and development. Judging from the current international background, the sluggish economy in the United States and the slowdown in global high-tech market have cast a heavy shadow on enterprises seeking to cross-regional development. The successful experience in the past is not enough to draw lessons from it. We must reassess and create new The brand's competitiveness can be opened