公共关系学,从西方引进大陆二十年来,风雨兼程,披荆斩棘,历经坎坷,备受艰辛。虽然大多数高等院校和相当多的中等学校都设置了公共关系课程,甚至设立了公共关系专业,但其学科、学术地位都是很低的。身为公关教师,不能怨天尤人,更不能孤芳自赏,而应冷静地承认现实,清醒地认清自身,理智地反省自我,从各自学校的实际出发,扎扎实实地提高公关的教学水平,以此来寻求公关学科生存的条件。我认为提高公关教学水平的一个重要途径就是要加强公关实践这个环节,强化公关学科的实用性。对于刚接触公关教学的老师来讲,加强公关实践这环节是很困雅的。现据笔者多年实践的经验,提供以下“五步”方式 Public relations, from the West into the mainland two decades, stormy, cloned, experienced rough, much hardship. Although most institutions of higher learning and a considerable number of secondary schools have set up public relations programs and even set up public relations programs, their academic and academic standing are very low. As public relations teachers, we should not blame others for their own sake. Instead, we should acknowledge the reality calmly, clearly recognize ourselves and rationally reflect on ourselves. From the actual conditions in our schools, we should pragmatically raise the level of public relations education so as to seek truth from facts. Public relations discipline survival conditions. I think an important way to improve the level of public relations education is to strengthen public relations practice in this session and strengthen the practicality of public relations disciplines. For teachers who have just started teaching public relations, it is very difficult to strengthen the public relations practice. According to the author many years of practical experience, the following “five steps ” approach