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广告已经渐渐成为了一种具备经济功能和文化功能的社会行为。从广告本身而言,除了广告所持有的经济价值之外,许多广告中都融入了大量的文化知识,如一些公益广告、风光名胜等,都有一定的文化底蕴。文章试着从广告和大众媒体的联系入手,分析广告宣传如何在社会中发挥出独特的文化功能,对其文化内涵的功用也做一定的探索和研究。
Advertising has gradually become a social behavior with economic functions and cultural functions. In terms of advertising itself, apart from the economic value possessed by advertisements, many advertisements incorporate a great deal of cultural knowledge, such as some public service advertisements and scenic spots and places, all of which have a certain cultural background. The article tries to start with the connection between advertisement and mass media, and analyzes how advertising can play a unique cultural function in society and explore and study the function of its cultural connotation.