商品要想赢得市场,首先要了解市场,即市场调查。早在1956年,陈云同志在谈到经济工作时就指出:“要用90%以上的时间研究情况,用不到10%的时间决定政策。”当前,市场疲软,产品积压、滞销,已成为一个令人头痛的问题,这虽说是由于多种因素构成,但产品不适销对路,结构不合理,缺少特色。不能不说是一个重要的原因。究其根由,在于缺乏对市场的调查研究。市场的中心任务是销售,它在生产、分配、交换、消费过程中,起着承上启下的作 In order for a product to win the market, we must first understand the market, that is, market research. As early as 1956, when Comrade Chen Yun spoke about economic work, he pointed out: “It takes more than 90% of the time to study the situation and decide the policy in less than 10% of the time.” Currently, the market is weak, and the product backlog and slow sales have become A headache problem, though it is due to a variety of factors, but the product does not sell well, the structure is irrational, lack of features. It cannot but be said that it is an important reason. The root cause is the lack of market research. The central task of the market is sales, which plays a role in the production, distribution, exchange, and consumption process.